Our Story
Wilde and Untamed was born from a journey of resilience, creativity, and passion. As a mom of three, I faced one of the toughest challenges when my middle daughter was diagnosed with cancer in 2017. During that time, I turned to art and design, creating painted signs and glittered tumblers to help make ends meet while caring for her. Through the highs and lows, I realized that design and creativity were not just a way to survive but a way to express myself and empower others.
For years, I dreamed of creating a boutique that blended fashion with purpose—a place where people could feel comfortable being their authentic selves. That dream has now come to life. Wilde and Untamed isn’t just a clothing boutique; it’s a space dedicated to mental health awareness and empowering both women and men to embrace their inner strength.
Thank you for being a part of this journey. Together, we’re not just making fashion statements—we’re making a difference.
Our Mission
At Wilde and Untamed, our mission is to empower individuals to embrace their authentic selves through fashion that celebrates individuality, strength, and creativity. We believe that everyone deserves to feel confident, bold, and unapologetically themselves. Our boutique is more than just a place to shop—it’s a community rooted in mental health awareness, self-expression, and positivity for all.
We are passionate about creating a safe, inclusive space where individuals can find clothing and accessories that resonate with their unique style while encouraging self-love and mental well-being. Through our designs, we aim to spark conversations, inspire confidence, and remind everyone—men and women alike—that they are fierce, resilient, and untamed.
Our Values
- Authenticity: We believe in the power of being true to oneself and encourage our customers to express their authentic selves without fear.
- Empowerment: Our goal is to uplift all individuals through fashion, helping them feel strong and empowered in their daily lives.
- Creativity: We celebrate creativity in all its forms, from the edgy designs in our collections to the way our customers mix and match pieces to reflect their personal style.
- Mental Health Awareness: We are committed to breaking stigmas around mental health and providing a platform for self-care and mental well-being through our mental health-focused collections and community engagement, because mental health matters—for men and women alike.
- Community: We strive to build a supportive and positive community where all individuals feel seen, heard, and valued.